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News - Market Insight - Market Insight 2025Market Insight: Incremental growth for VW AustraliaAs Volkswagen passenger sales slow, SUV and LCV deliveries edge steadily upward12 May 2025 By MATT BROGAN VOLKSWAGEN Australia’s sales figures have slumped 21.1 per cent on the same time last year, with the latest VFACTS data showing just 9275 registrations to the end of April, or 2475 fewer than in April of 2024.
While the numbers may seem alarming, it is important to note that they come at a time of significant rejuvenation for the brand, which will see the arrival of several new models across key segments in the months ahead.
These models – which include ID.4 and ID.5 electric medium SUVs, a new-generation Tiguan petrol medium SUV, and ID.Buzz electric people mover/commercial van to name but a few – will likely aid in returning Volkswagen’s local sales toward pre-pandemic levels.
Modelling undertaken by GoAuto this week shows the brand’s fortunes are beginning to turn, despite a 0.5 per cent drop in market share to 2.4 per cent (as of April 2025).
The addition of new and facelifted models in volume segments is expected to increase Volkswagen’s share of the market to above 3.0 per cent by the end of the calendar year, with projected total sales volume of close to 22,000 units.
“Volkswagen Passenger Vehicles and Volkswagen Commercial Vehicles is introducing a significant number of new models to the market in 2025,” said Volkswagen Australia product and public relations communications manager Sam Dabestani.
“This includes the all-new Tiguan and first-ever Tayron (replacing the seven-seat Tiguan Allspace), the first ID.4 and ID.5 battery electric vehicles (BEVs), the upgraded Golf, the all-new Multivan, all-new Transporter, ID. Buzz GTX, upgraded Crafter and – following in 2026 – the Amarok Walkinshaw.
“We are confident these products will deliver significant customer benefits and interest in our latest range.”
Passenger vehicle salesVolkswagen passenger vehicle sales (including people movers) have fallen considerably over the past five years, down from a total of 3602 in 2020 (and a high of 5125 in 2021) to 2154 last calendar year.
Modelling shows the German importer is expected to sell just 852 passenger vehicles across 2025 as buyers seek alternatives from the SUV sector.
Interestingly, passenger vehicles once considered staples of the Volkswagen Australia passenger vehicle range – the Golf and Polo hatch – have fallen farthest. VFACTS data shows the Golf down from a high of 10,012 registrations in 2020 to just 2929 units in 2024. The Polo fared better, down from 3602 to 2154 unit sales across the same period.
Volkswagen Australia passenger vehicle sales 2020-25:
*Estimate based on Q1 sales.
SUV salesPleasingly for Volkswagen, sales of its SUV models are growing steadily.
Though failing to achieve the heights seen in post-pandemic 2023 (27,467 units), sales of Volkswagen sports utility vehicles have grown from a total of 14,257 deliveries at the start of the decade to 19,481 at the end of the 2024 calendar year.
GoAuto forecasting shows Volkswagen is expected to see further growth across its six-model SUV portfolio in 2025, with total sales of 20,268 expected by the end of the calendar year.
Continued growth is expected to come from the Tiguan and Tiguan Allspace ranges as a new models arrive in local showrooms (forecasting shows combined calendar year sales of over 9000 units), while the T-Roc and Touareg ranges will hold steady, with respective sales of 7464 and 1320 units expected.
It is likely that the arrival of the all-electric ID.4 and ID.5 will positively influence VW's SUV sales, the duo already off to a positive start with GoAuto modelling predicting them to finish this year with sales of 728 and 372 units respectively.
Volkswagen Australia SUV sales 2020-25:
*Estimate based on Q1 sales.
Commercial vehicle salesFor Volkswagen Australia’s commercial vehicle range, there has been steady improvement across the board.
Amarok sales – which are slower than for key segment rivals – show growth against total delivery numbers at the end of 2020 (6343 units), tallying 8400 at the end of the 2024 calendar year.
Caddy and Transporter sales are likewise steady (with respective estimates of 1068 and 516 units at the end of the 2025 calendar year), though Crafter sales are down considerably (from 1226 units at the end of 2020 to 814 at the end of 2024) in anticipation of the imminent arrival of a new-generation model.
Whether as in other segments the all-electric ID.Buzz Cargo will have an impact on sales figures remains to be seen, GoAuto predicting total sales of 272 units by the end of this year.
Volkswagen Australia commercial vehicle sales 2020-25:
*Estimate based on Q1 sales.
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