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News - Market Insight - Market Insight 2025Market Insight: BMW Group tops H1 sales chartBMW Group continues domination of Australian premium car market with 16,555 H1 sales14 Jul 2025 By MATT BROGAN BMW Group Australia has finished the first half of 2025 with strong sales across its BMW and Mini brands, the German importer up 8.8 per cent on the same time last year with 16,555 combined sales.
The car-maker's local subsidiary says it has outsold its competitors in every premium segment in which it competes, highlighting top-performing models including the X1 small SUV, its best-selling model overall with 2691 delivered (up 19 per cent), the X3 medium SUV with 2441 sold (up 30 per cent), and the X5 large SUV with 1998 sales (up 25 per cent).
Passenger vehicle sales favoured the 1 Series, with 910 sales (up 72 per cent), the 3 Series, with 841 deliveries (down 44 per cent), and the 4 Series with 853 sold.
Of the total sales car parc, BMW electric vehicles comprised 22 per cent of its overall tally with 3090 battery electric models sold in this year’s first half.
BMW says its iX1, iX2, and i4 were the top three best-selling vehicles respectively.
For sub-brand Mini, BMW Group Australia noted its highest half-year result yet with 2843 deliveries courtesy of a refreshed model range – an 80 per cent increase on the same period in 2024.
The year’s halfway point also marked a record for battery electric Mini sales with 989 sold – a 1168 per cent increase – or 35 per cent of the brand’s overall volume.
“As we celebrate our first half achievements, it’s important to acknowledge the success factors that propel our business: our brand, our product, and our people,” said BMW Group Australia chief executive officer Wolfgang Buechel.
“Our iconic brand stands for trust and excellence, while our innovative products define the essence of driving pleasure.
“Most importantly, it is our dedicated people, along with our 49 dealer partners who connect with our valued customers every day, who bring our promise to life. Together, we remain focused on driving the BMW Group forward and delivering an exceptional customer experience.
“I am proud of the significant impact we have made in Australia. Under our team’s leadership, BMW reclaimed its position as the leading premium brand after 11 years while advancing our electrification strategy to achieve a 22 per cent electric sales share, well ahead of the industry’s 10 per cent.
“This milestone has established BMW as the leading premium electric brand in the market. We have also increased our premium market share across BMW, BMW M, and Mini, while further strengthening our brand value and customer satisfaction.
“As a passionate advocate for our dealer network, I am grateful for the strengthened relationships and the commitment our partners have shown in investing significantly in our RetailNext corporate identity.”
While overall BMW and Mini sales were up – 0.5 per cent to 13,712 units and 80.4 per cent to 2843 units respectively – other premium marques demonstrated similar gains.
In the year’s first half, Mercedes-Benz sales grew 15.9 per cent to 11,146 units, Lexus sales 16.7 per cent to 7338 units, Land Rover sales 9.3 per cent to 4391 units, Polestar 23.6 per cent to 1173 units, and Genesis 7.7 per cent to 765 units.
Faring less favourably was Audi, down 16.4 per cent to 6839 units, Volvo, down 24.1 per cent to 3597 units, Porsche down 12.8 per cent to 2965 units, and Jaguar, down 11.4 per cent to just 357 sales as production winds down ahead of the brand’s upcoming rebirth.
H1 2025 premium brand sales*:
*Figures supplied courtesy of BMW, the FCAI and the Electric Vehicle Council  Read more7th of July 2025  Market Insight: Half-year winners and losersFirst-half results reveal market shift as buyer confidence ebbs, SUV dominance flows30th of June 2025  Market Insight: Chinese cars gain in EuropeChinese-made cars smash Euro sales records; Australian market share growth continues |
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